Brian and Jocelyn Nebenzahl

Meet our Founders and Directors

Since founding Playbill in Sydney in 1958, Director Brian Nebenzahl and his wife Jocelyn Nebenzahl have grown the merchandising, publishing and venue management business on the international stage—today operating in more than 10 countries worldwide.

Brian and Jocelyn are a strong partnership and the life force of Playbill – they guide and influence the business and its overall strategic direction. Their honesty, reliability and commitment to the industry have opened many doors for Playbill, including a successful expansion into Asia, the United States, United Kingdom and South Africa—and endeared them to theatre royalty such as Cameron Mackintosh and Andrew Lloyd Webber.

With a strong background in publishing and journalism, Jocelyn has set new benchmarks in theatre program design, earning Playbill an international reputation for producing souvenir programs of the highest standard. In addition to her responsibilities as a Director, Jocelyn has been directly involved in the delivery of countless programs—from Playbill’s earliest black and white programs for Maurice Chevalier and My Fair Lady through to the large, glossy souvenir programs for some of the world’s biggest shows and artists.

When their son Michael came on board in 1988 to develop Playbill’s merchandise offerings, Brian focused on expanding operations to the sporting arena, acquiring rights to program management for the Sydney Cricket Ground Trust in the same year. Playbill is now the chosen venue concession and merchandise supplier for twelve Australian sporting teams including the Sydney Swans, Sydney FC, NSW Waratahs, Sydney Roosters and the NZ Vodafone Warriors.

As the family-owned business prepares for its 60th Anniversary next year, Playbill has much to celebrate. An Australian icon, Playbill has enjoyed impressive growth, producing programs and merchandise for most of the major musicals which have played in Australia and New Zealand, plus multiple international shows and tours.

In 2010 Brian was awarded the JC Williamson Award in recognition of being a person who has “made an outstanding contribution to the Australian live entertainment and performing arts industry and shaped the future of our industry for the better".